Expat-OWNED . Paris, France
L3aba Siyese is multilingual political card game. Three categories, three languages, one game – designed to ignite and encourage difficult conversations related to politics in Lebanon.
Client
L3aba Siyese
Year
2021/2
PROJECT BRIEF
Brand Naming · Brand Strategy · Brand Design · Business Consulting · Packaging Development · Product Design · Website · Social Media · Creative Direction · Sustainability
It started with just this one game, as an MVP, it sold out in 8 months. Develop the brand to launch the product into the market, quickly. Creating a brand that is built on opening up conversations in face of taboos, in an effortless manner that was the challenge.
So I rolled up my sleeves and got to building the brand step by step... 1, 2, 3, YALLAAAAA!
PACKAGING + SUSTAINABLE SOLUTION
We developed the brand's first product packaging on eco-responsible principles.
Here's a run down of the choices we made:
Plantable paper for the shipping mailers,
Recycled materials for the game,
Collaborating with small businesses to produce.
BRAND APPLICATION
SOCIAL MEDIA CONTENT CREATION
We were the brand's @username co-pilot. We developed the content, copy and everything in between.
WEBSITE
A custom-coded Tilda website to anchor the brand's game-changing experience.
