Returning Expat-OWNED . Beirut, Lebanon
Three generations in the making, LAMMA لمّا is a tribute to the family’s roots and the decades-old recipes they’ve inherited. A terroir in Remhala, Lebanon enriched with a legacy of savoir-faire cultivating the region's refined artisanal products.
Client
LAMMA SARL
Year
2023/4
PROJECT BRIEF
Brand Naming · Brand Strategy · Brand Design · Business Consulting · Packaging Development · Product Design · Website · Social Media · Creative Direction · Photography · Sustainability
As a starting business with three generations of experiences and recipes in their luggage, LAMMA لمّا committed to preserving and promoting the craft, culture, and heritage. They sought after a culturally-fluent brand; one that exuded authenticity, artisanship, terroir, a dialogue of past, present and future.
So I rolled up my sleeves and got to building the brand step by step... 1, 2, 3, YALLAAAAA!
An unprecedented exploration of the region's refined terroir, flavors and craftsmanship for the curious palettes, and the connoisseurs.
Explaining the elements of the multilingual logos
Brand Guidelines for LAMMA لمّا
Brand Guidelines for LAMMA لمّا
PACKAGING + SUSTAINABLE SOLUTION
We developed the brand's first product packaging on eco-responsible principles. Repurposing paper. Repurposing end-of-stock bottles. Preserving age-old crafts.
Here's a run down of the choices we made:
End-of-stock bottles,
Recycled kraft for boxes,
Silkscreen printing on the bottles,
Plantable anise paper to seal the bottles.
The end-of-stock bottles before the printing process
Embossed top of the recycled product packaging box
Side of the recycled product packaging box
Plantable anise paper to seal the bottles
Plantable seals used to seal the bottles
Bottle cap with a printed finish
Front of the recycled product packaging box
Recycled Box mockup of FAY فيّ by LAMMA لمّا
Recycled Box mockup of FAY فيّ by LAMMA لمّا
Upcycled Bottle mockup of FAY فيّ by LAMMA لمّا
WEBSITE
A custom-coded Squarespace website to anchor the brand's cultural experience within the e-commerce platform.
PHOTOGRAPHY & SHOOTS
We shot several lifestyle, behind the scenes, and product shoots to showcase the brand in all of its cultural glory.
SOCIAL MEDIA CONTENT CREATION
We developed the brand's first 4 months of content to extend the experience into every facet of the business.
GARMENT APPLICATIONS
Awards & Recognitions
Awarded HORECA Rising Star 2025 for product innovation & taste.