A laptop displaying a website with the text 'Third-culture Levantine Cuisine' and '963', with hands holding food and drinks over a table set with various Middle Eastern dishes, including dips and skewers.

Creative strategY STUDIO for culturally-fluent brands

TRACE EFFECT

Person holding a smartphone displaying the Lamma website, showcasing a colorful door and text about past, present, and future dialogue.
Two women laughing, holding glasses with white liquid.
Open green booklet with Arabic and English text titled 'Khaberni' on a purple surface.
A close-up of a hand holding a condom packet labeled "Just Married." The packet is white with black text and numbers "GR" and "24" also visible.
A laptop displaying a website about building climate-smart homes for women. The screen shows a smiling woman and promotional text. The laptop is placed on concrete blocks.
Laptop on a green surface displaying a website advocating mental health rights.
Two smartphones displaying an app on a purple background. One screen shows the app's name, 'Commence,' and a chat interface explaining politics. The other screen displays the phrase 'POLITICS GAMIFIED' over an image of people playing a card game. The focus is on simplifying political topics and gamification.
Frosted glass bottle with orange background
Laptop displaying a presentation set on a large rock outdoors.
Open laptop displaying a webpage about retraining the brain for wellness using neuroscience, placed on a wooden table, with blurred conference attendees in the background.
A paper booklet open to a purple page with text and a small green card on top. The card reads "Global Mental Health Taskforce" with a logo. The booklet is on a white surface with a blurred background showing some stationary.
Person holding a smartphone displaying a website about Africa without housing poverty, wearing a plaid shirt and white vest, holding a yellow hard hat.
Coffee cup with Arabic text on wooden table
Two boxes of card games labeled Khaberni, one orange and one brown, featuring a blend of Arabic and English text on a light background.

FRANCE

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UNITED STATES

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SPAIN

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GERMANY

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UGANDA

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UNITED ARAB EMIRATES

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AUSTRALIA

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SAUDI ARABIA

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CAMEROON

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CANADA

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MOROCCO

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LEBANON

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GREECE

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KENYA

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FRANCE ∙ UNITED STATES ∙ SPAIN ∙ GERMANY ∙ UGANDA ∙ UNITED ARAB EMIRATES ∙ AUSTRALIA ∙ SAUDI ARABIA ∙ CAMEROON ∙ CANADA ∙ MOROCCO ∙ LEBANON ∙ GREECE ∙ KENYA ∙

Building brands that leave a trace.

Orange line drawing of a hand showing the peace sign.

    • Brand Strategy & Positioning

    • Naming

    • Tone of Voice & Messaging

    • Visual Identity

    • Cross-cultural Strategy

    • Multilingual Design

    • Creative Direction

    • Events Development

    • Digital Strategy

    • UX/UI Research & Strategy

    • Multilingual Website

    • Marketing & Content

    • AI Integrations

    • Packaging Development

    • Marketing Assets

    • Merch Design

    • Stationery & Presentations

    • Menu & Brochures

    • Print, Posters & Publications

    • Product Design

    • UX/UI Design

    • Booths & Popups

    • Multi-Market Research & Insights

    • Business Development Strategies

    • Partnerships

    • Launch Strategies

In English, Arabic, French & Spanish

Our work speaks for itself — in multiple languages too!

We’ve been at this for a while.

Simple line drawing of a party popper with confetti bursting out.

15+

Countries

5

Languages

25+

Brands

CREATIVE STRATEGIST

CROSS-CULTURAL SPECIALIST

Person with curly hair, wearing glasses and a white sweater, smiling and sitting at a wooden table against a peach wall. 
Tracy

Just your born and bred expat here with hands full of rings! Coffee, dance breaks and travel are the fuel to the creative strategies I build with you. An expert of the multilingual, cross-cultural and endless timezones!

  • "What truly inspires me about Tracy is her remarkable ability to strike the perfect balance between boundless creativity and practical efficiency. She has an innate knack for crafting inventive solutions, while always staying grounded in her strategic business mindset. It’s this seamless blend of creativity and practicality that makes Tracy not just a force of nature but a true business mastermind. Her adaptability is equally impressive. Tracy effortlessly connects with people from all cultures, backgrounds, and walks of life. Her patience, understanding, and unwavering empathy make her a rare and invaluable leader. Whether she’s offering support, guidance, or a fresh perspective, Tracy does it all with a deep sense of compassion and a genuine desire to make a positive impact."

    Tamara, Founder CEO @ Rama Impact

  • "She’s been a hands-on, mission-driven expert, delivering immense value to my clients without hesitation. She embodies the let’s get it done mindset, making things happen first, and refining details later. I wouldn’t trade her for the world.”

    Chris, Founder @ The Entity

  • "Tracy reads my mind! When I can't formulate the ideas, she goes in takes them out and shows them to me."

    Pamela, Founder @ Khaberni

  • “The consultant with no consultant energy."

    Sakeena, Founder CEO @ Savyn Tech Inc.

  • “I worked with Tracy on my rebranding, and she was amazing! With just two weeks before my wedding season, I decided to change my company’s name, logo, and website—quite the deadline! As a graphic designer myself, I knew I needed someone fast and brilliant, and Tracy was the obvious choice. Beyond her design skills, Tracy brings strategy and business insight. She understood my brief instantly and delivered perfectly, right on time. Highly recommend her for anyone looking to elevate their brand!”

    Cybelle, Creative Director @ Kiveli

  • “Wow! Tracy really transformed the way I market my business."

    Javee, Entrepreneur

  • “Tracy built us a beautiful brand that stands for the culture and sustainability we believe in. Like it was her very own brand! Thank for doing an excellent job with the branding! People’s feedback on it says volumes!”

    Anthony, CEO @ Lamma

ReADY TO

LEAVE A TRACE?!